A source from the Financial Times says that sooner or later, Facebook App users of smartphones will have to see advertisements and campaigns on their mobile handsets come early March. But unlike the noxious effect of TV ads on our channel-streaming habits, the famous social media app will run ads different from that on TV and on the web. It will basically focus on promotional stories surrounding users’ news feed.
It is quite remarkable to note that Facebook listed mobile as one of the biggest risks it has put into effect due to insignificant increase in the revenues of applications or mobile products. A lot of tech analysts guess that the problem only careens on its design, as Facebook was establishing a scale on the mobile technology before spending money. Fortunately, the FB team has done the front well: Currently, it has more than 425 million mobile users.
Indeed, the mobile ads will add pizazz to the then glistening fame of Facebook among smartphone users. The latest addition to the design of Facebook enables users to launch their services and applications through a smartphone web browser. This also allows the users to access the in-app currency. But this is not good news for iOS users because they cannot use Facebook credits through their browsers at the moment.
The company said, “We believe that we may have potential future monetization opportunities [for Facebook mobile products] such as the inclusion of sponsored stories in users’ mobile News Feeds.”